Los Angeles and ESPM São Paulo project colab












TBWA Chiat Day – Los Angeles was our partner chosen for a special multidisciplinary project colab. Together with Arenas, a teacher-led lab that connects students to real world experience, students were able to work on a briefing for a client. Renato Fernandez, CCO of TBWA Chiat Day, came up with a big challenge: how could we connect his client to an audience through disruptive digital native ideas?


Students worked on three different teams and, after a lot of research and brainstorming, came up with multiple strategies and creative solutions. Everything was planned together with Arenas leading team, composed by Renata Alcalde, Marina Wajnsztejn, Eduardo Manente and Jeferson Ortega. The final presentation was conducted by video conference and managed to show students real life work situation, full of knowledge and feedback process.